#programmatic-trading

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#advertising #programmatic-advertising #digital-marketing #ai #ad-tech #digital-advertising #e-commerce
#ai-in-advertising
fromAdExchanger
1 day ago
Marketing tech

The Creativity Trade-Off: What Marketers Risk Losing In The Age Of AI | AdExchanger

Marketing tech
fromAdExchanger
1 day ago

The Creativity Trade-Off: What Marketers Risk Losing In The Age Of AI | AdExchanger

AI's rise in advertising enhances efficiency but risks eroding creativity and originality, leading to homogenized campaigns that fail to engage audiences.
more#ai-in-advertising
Cryptocurrency
fromBitcoin Magazine
30 minutes ago

Strategy's (MSTR) Bitcoin Ambition Is Reshaping Corporate Finance. Everyone Else Is Falling Behind

Public and private companies added 47,435 BTC in March, primarily driven by Michael Saylor's Strategy, which purchased 44,377 BTC.
Business
from24/7 Wall St.
3 hours ago

Quantum Computing ETFs Are Dying. Pivot to These 3 AI ETFs

Investors are shifting focus from quantum computing ETFs to more profitable tech companies with growth potential.
#ai
Marketing
fromFast Company
10 hours ago

Brands vs. bots: CMOs, ad agencies tell all about what they've learned marketing to our new AI overlords

AI content generation tools are emerging, but effective brand management and communication strategies are crucial for success in the evolving landscape.
Marketing tech
fromExchangewire
12 hours ago

Scaling Success: How AI is Reshaping Publisher Deals

AI is transforming publisher deals by enabling advertisers to find new audiences at scale while maintaining relevance and performance.
fromDigiday
3 days ago
Marketing tech

Media Buying Briefing: Instrument's CEO on how agencies need to lead clients on AI

Agencies are increasingly leveraging AI to enhance their capabilities beyond traditional marketing and media investment.
Marketing
fromFast Company
10 hours ago

Brands vs. bots: CMOs, ad agencies tell all about what they've learned marketing to our new AI overlords

AI content generation tools are emerging, but effective brand management and communication strategies are crucial for success in the evolving landscape.
DevOps
fromTheregister
23 hours ago

Rebrand automation as 'zero-token architecture' to master AI

IT professionals can enhance productivity by rebranding existing automations as 'zero-token architecture' to manage AI costs effectively.
Marketing tech
fromExchangewire
12 hours ago

Scaling Success: How AI is Reshaping Publisher Deals

AI is transforming publisher deals by enabling advertisers to find new audiences at scale while maintaining relevance and performance.
Marketing tech
fromDigiday
3 days ago

Media Buying Briefing: Instrument's CEO on how agencies need to lead clients on AI

Agencies are increasingly leveraging AI to enhance their capabilities beyond traditional marketing and media investment.
more#ai
Media industry
fromDigiday
16 hours ago

Media Briefing: Another AI threat emerges for publishers: the third-party scraper

Publishers are alarmed as third-party web scrapers profit from their content without compensation, creating a black market for AI content licensing.
Social media marketing
fromForbes
8 hours ago

The Age Of "Interest Media" Is Here-Here's How Your Business Can Tap In

The 'interest media' era allows small businesses to reach potential customers beyond follower numbers through personalized content.
fromFast Company
22 hours ago

Why human capital is the ultimate moat in AI-first finance

In the high-stakes world of regulated AI, your model is only as good as the person who built it. We are betting on a human-first approach to technology.
Careers
E-Commerce
from24/7 Wall St.
1 day ago

2 Stocks I'd Add to the Shopping Cart for the Agentic Commerce Revolution

AI shopping has the potential to revolutionize e-commerce by enhancing transaction ease and price comparison.
#youtube
Television
fromTechCrunch
1 day ago

As YouTube grows on TV, it eyes more interactive video across formats | TechCrunch

YouTube is enhancing interactive features for TV viewing as connected TVs account for a growing share of its watch time.
Media industry
fromDigiday
1 day ago

Future of TV Briefing: A TV advertising staple is missing from YouTube show sponsorships

YouTube channels are beginning to offer TV-style make-goods and viewership guarantees to sponsors as episodic series gain popularity.
Television
fromTechCrunch
1 day ago

As YouTube grows on TV, it eyes more interactive video across formats | TechCrunch

YouTube is enhancing interactive features for TV viewing as connected TVs account for a growing share of its watch time.
Media industry
fromDigiday
1 day ago

Future of TV Briefing: A TV advertising staple is missing from YouTube show sponsorships

YouTube channels are beginning to offer TV-style make-goods and viewership guarantees to sponsors as episodic series gain popularity.
more#youtube
Privacy professionals
fromAdExchanger
2 days ago

What Regulators Talk About When They Talk About Ad Tech | AdExchanger

Privacy regulators emphasize protecting children, honoring opt-outs, and ensuring companies are transparent about data collection practices.
Online marketing
fromMarTech
2 days ago

AI content can rank, but quality still decides winners | MarTech

AI content does not harm search rankings but also does not guarantee success; quality and relevance remain key.
fromAdExchanger
2 years ago

Commerce | AdExchanger

Regulators are paying more attention to data privacy because their constituents consider it a 'kitchen table' issue, highlighting its importance in everyday life.
EU data protection
Media industry
fromAdExchanger
1 day ago

Who Needs 'Corrosive Intermediaries' Anyway? | AdExchanger

Publishers face significant challenges but can innovate to improve their position in the programmatic supply chain.
#advertising
fromAdExchanger
3 days ago
Media industry

Keyword Blocking Demonetized More Than Half Of Reuters' Brand-Safe Stories | AdExchanger

fromAdExchanger
1 week ago
Marketing tech

The Agentic Marketplace Is Here. Where Does That Leave DSPs and SSPs? | AdExchanger

Swivel and Olyzon's partnership creates a new ad buying model integrating buy-side and sell-side agents for enhanced campaign execution.
Marketing
fromAdExchanger
16 hours ago

The Price And Promo Paradox; YouTube's Interactive TV Push | AdExchanger

Online advertisers must balance product pricing and ad spending to maintain market presence and customer engagement.
Media industry
fromAdExchanger
3 days ago

Keyword Blocking Demonetized More Than Half Of Reuters' Brand-Safe Stories | AdExchanger

Advertisers should abandon keyword blocklists to improve ad placements and reach loyal news audiences.
Marketing tech
fromAdExchanger
1 week ago

The Agentic Marketplace Is Here. Where Does That Leave DSPs and SSPs? | AdExchanger

Swivel and Olyzon's partnership creates a new ad buying model integrating buy-side and sell-side agents for enhanced campaign execution.
more#advertising
Artificial intelligence
fromwww.benzinga.com
2 hours ago

Meta's Spark vs ChatGPT, Gemini: 3.5B Users Edge - Meta Platforms (NASDAQ:META)

Meta's new AI model, Spark, aims to leverage its vast user base for integration into existing apps rather than competing directly with established AI models.
Business
fromThe Motley Fool
3 hours ago

Alphabet vs. Microsoft: A Comparison of Recent Revenue Trends | The Motley Fool

Alphabet and Microsoft show strong revenue growth, with Alphabet's cloud revenue increasing by 48% compared to Microsoft's 26%.
Cryptocurrency
fromnews.bitcoin.com
1 day ago

Onchain Data Flags Suspicious Bets on Polymarket and Hyperliquid Ahead of Trump's Iran Deal

Trump's ceasefire with Iran led to significant market movements, including a drop in oil prices and a surge in bitcoin trading.
Careers
fromHubspot
in 3 months

Knowing About AI Isn't Enough. Here's How to Actually Use It.

Integrating AI into daily work significantly enhances productivity and career advancement.
Social media marketing
fromLindsey Gamble
2 days ago

Meta Launches New Shopping & Affiliate Tools for Creators, Signaling a Bigger Push Into Affiliate Marketing - Lindsey Gamble

Meta introduces new affiliate marketing features on Facebook and Instagram to streamline creator earnings and enhance shopping experiences.
Online marketing
fromForbes
2 days ago

Why Keywords Are Replacing Hashtags As The Social Media North Star

The era of hashtags for social media discoverability is fading, replaced by social SEO driven by intent-based keywords.
Marketing tech
fromAdExchanger
1 day ago

No Ads? Check Back In Two Weeks; I/Os Will Outlive Us All | AdExchanger

Epic Games faces challenges with ad revenue as it resists in-game ads while competitors like Roblox embrace them.
#polymarket
Media industry
fromFuturism
3 hours ago

Google News Now Prominently Featuring Polymarket Bets Alongside Actual Journalism

Polymarket bets are now featured prominently in Google News alongside traditional news articles.
Cryptocurrency
fromnews.bitcoin.com
1 day ago

Why Long-Term Profitability Remains Elusive for 99% of Polymarket Users

84.1% of Polymarket traders are unprofitable, with high earnings being extremely rare and most users losing money.
Media industry
fromFuturism
3 hours ago

Google News Now Prominently Featuring Polymarket Bets Alongside Actual Journalism

Polymarket bets are now featured prominently in Google News alongside traditional news articles.
Cryptocurrency
fromnews.bitcoin.com
1 day ago

Why Long-Term Profitability Remains Elusive for 99% of Polymarket Users

84.1% of Polymarket traders are unprofitable, with high earnings being extremely rare and most users losing money.
more#polymarket
Artificial intelligence
fromFortune
1 day ago

What do you do when your AI agent hallucinates with your money? | Fortune

The Agentic Risk Standard aims to address liability issues in AI transactions, ensuring accountability for financial losses caused by AI agents.
Marketing
fromMarTech
1 day ago

Most messaging problems start with the wrong audience | MarTech

Identifying and focusing on the primary audience is crucial for effective company messaging, especially for B2B companies.
Business
fromFortune
2 days ago

The AI trade is over. Top Wall Street analysts say the AI opportunity might be just starting | Fortune

Wall Street has methodically reduced AI investments without a dramatic crash, indicating a controlled descent rather than a collapse.
#ai-recommendations
Marketing tech
fromEntrepreneur
2 days ago

This One-Hour Audit That Could Save Your Product from AI Exclusion

Brands must provide clear, structured product information to compete for AI-generated recommendations in a landscape dominated by synthesized answers.
Marketing tech
fromEntrepreneur
2 days ago

This One-Hour Audit That Could Save Your Product from AI Exclusion

Brands must provide clear, structured product information to compete for AI-generated recommendations in a landscape dominated by synthesized answers.
more#ai-recommendations
Social media marketing
fromInc
3 days ago

These Marketing Leaders Were Asked How They'd Spend an Extra $1 Million-and Their Answers Reveal Where Social Is Headed

Increased marketing budgets should focus on user-generated content and in-person events to drive engagement and conversions.
#the-trade-desk
Marketing tech
fromDigiday
3 days ago

The Trade Desk is changing how advertisers buy -- and what they can see

The Trade Desk is testing automated buying modes that simplify campaign management by bundling fees into a single price.
Marketing tech
fromThe Motley Fool
3 hours ago

Is It Time to Give Up on The Trade Desk Stock? | The Motley Fool

The Trade Desk's stock fell over 50% despite continued revenue growth, primarily due to changing investor expectations and increased competition.
Marketing tech
fromDigiday
3 days ago

The Trade Desk is changing how advertisers buy -- and what they can see

The Trade Desk is testing automated buying modes that simplify campaign management by bundling fees into a single price.
more#the-trade-desk
Marketing
fromTheZenParent
1 day ago

20 Sneaky Tactics Advertisers Use To Take Advantage Of You - TheZenParent

Understanding marketing psychology helps consumers recognize subtle tactics that influence purchasing decisions.
Marketing tech
fromExchangewire
1 day ago

When Ad Tech Sprinkles Fairy Dust... - ExchangeWire.com

Special ingredients often serve narrative purposes rather than enhancing performance, both in cosmetics and ad tech.
Media industry
fromDigiday
1 day ago

Digiday+ Research: Publishers apply AI to streamline tasks and improve audience experience

Publishers are increasingly integrating AI into editorial workflows to streamline tasks and enhance audience experience.
Marketing tech
fromMarketing Dive
20 hours ago

Will ChatGPT ads become a meaningful part of the performance media mix?

ChatGPT ads signify the start of significant ad monetization for large language models, with potential for long-term integration into marketing strategies.
Media industry
fromFast Company
1 day ago

Fox is the latest to add prediction markets as a new 'data layer' for news coverage

Fox Corporation partners with Kalshi to integrate prediction market data into its cable networks, enhancing reporting with real-time forecasts.
fromEMARKETER
16 hours ago

Brands advertising on 9 streaming platforms command a third of US streaming TV ad spend

Advertisers running on all nine streaming platforms account for 34% of US streaming TV ad spending, according to a March report from MediaRadar.
Marketing tech
#google
fromBenzinga
1 day ago
Marketing tech

Google's AI Ad Machine Rewrites Search Rules As Brands See Up To 80% Revenue Boost: 'Not Some Zero-Sum Ga

Google's AI toolkit has significantly boosted ad revenue, reaching $82.28 billion in Q4 2025, with brands like Aritzia seeing an 80% revenue increase.
Marketing tech
fromDigiday
1 day ago

Google says its AI-powered ads help some brands lift online sales by 80%

Google's AI-powered ad tools are showing measurable results, with significant revenue growth and new ad formats being tested in AI search products.
Marketing tech
fromBenzinga
1 day ago

Google's AI Ad Machine Rewrites Search Rules As Brands See Up To 80% Revenue Boost: 'Not Some Zero-Sum Ga

Google's AI toolkit has significantly boosted ad revenue, reaching $82.28 billion in Q4 2025, with brands like Aritzia seeing an 80% revenue increase.
Marketing tech
fromDigiday
1 day ago

Google says its AI-powered ads help some brands lift online sales by 80%

Google's AI-powered ad tools are showing measurable results, with significant revenue growth and new ad formats being tested in AI search products.
more#google
#openai
Marketing tech
fromThe Globe and Mail
1 day ago

Opinion: Ads are coming to AI chats. Behold as the Internet is ruined all over again

OpenAI is expanding its advertising efforts in AI, following trends set by social media companies to generate revenue.
Marketing tech
fromThe Globe and Mail
7 hours ago

OpenAI reportedly projecting $2.5-billion in ad revenue this year

OpenAI anticipates $2.5 billion in ad revenue for 2023, aiming for $100 billion by 2030, driven by user growth and ad integration.
Marketing tech
fromThe Globe and Mail
1 day ago

Opinion: Ads are coming to AI chats. Behold as the Internet is ruined all over again

OpenAI is expanding its advertising efforts in AI, following trends set by social media companies to generate revenue.
more#openai
Marketing tech
from24/7 Wall St.
5 hours ago

Macquarie Initiates AppLovin at Outperform With a $710 Target: The Ad Tech Rocket Ship Has More Fuel

Macquarie initiated coverage of AppLovin with an Outperform rating and a $710 price target, highlighting its growth potential in ad tech.
Marketing tech
fromExchangewire
12 hours ago

Digest: The Trade Desk CMO and Execs Exit in Shake-Up; BBC Studios Launches Airline Streaming; Tesco Media Introduces Premium Video Ads

The Trade Desk experiences a leadership shake-up with key executive departures amid scrutiny over contractual breaches.
Marketing tech
fromVariety
8 hours ago

OpenAP Names Warner Sales President Ryan Gould Chairman

Ryan Gould has been appointed chairman of Open AP, focusing on interoperable digital ad-buying practices among publishers.
Marketing tech
fromDigiday
16 hours ago

The Washington Post's Arc XP adds TollBit to help publishers make money from AI bot traffic

Arc XP integrates with TollBit to help publishers monetize AI bot traffic and manage scraping effectively.
Marketing tech
fromAdExchanger
2 days ago

Northbeam Adds The Third Leg Of The Attribution Stool With Incrementality Testing | AdExchanger

No single ad measurement methodology is effective for brands with multiple sales points, necessitating a triangulation approach using MTA, MMM, and incrementality testing.
Marketing tech
fromAdExchanger
15 hours ago

Inside RTL's Plan To Aggregate Europe's Fragmented TV And Video Supply | AdExchanger

Europe's video ad market is fragmented, requiring tailored strategies for global advertisers due to diverse languages, currencies, and regulations.
Marketing tech
from24/7 Wall St.
1 day ago

Meta Platforms Gains 4%: Strong Ad Revenue Growth and PayPal Partnership Put the Stock Back in Focus

Meta Platforms stock surged 4% due to strong AI-driven ad revenue growth and a new partnership with PayPal for social commerce.
Marketing tech
fromEMARKETER
1 day ago

Media mix modeling tops the incrementality measurement stack for retail brands

61% of US retail decision-makers use media mix modeling to measure incrementality.
Marketing tech
fromForbes
1 day ago

Why Bought AI Marketing Tools Are No Longer A Competitive Advantage

The era of buying marketing advantage is ending as identical tools provide no competitive edge.
Marketing tech
fromAdExchanger
2 days ago

When AI Efficiency Is A Red Flag; Partners Plus Partners | AdExchanger

Medvi exemplifies AI efficiency, earning $400 million last year with two employees, using AI-generated ads for weight-loss drugs.
fromTipRanks Financial
23 hours ago

Microsoft Stock (MSFT) Pops on AI Marketing Tie-Up with French Ad Giant - TipRanks.com

The partnership will combine Microsoft's cloud and AI capabilities with Publicis' business digital transformation and identity data expertise to deliver agentic or autonomous AI across marketing workflows.
Marketing tech
Marketing tech
fromHubspot
in 3 months

Marketing forecast fundamentals every growth team needs

Marketing forecasting estimates future performance using historical data, aiding in planning and aligning marketing efforts with revenue targets.
Marketing tech
fromExchangewire
1 day ago

Teads Expands Commitment to Inventory Quality & Safety Through Partnership with NewsGuard

Teads expands partnership with NewsGuard to enhance inventory quality and brand safety in its advertising marketplace.
Marketing tech
fromForbes
1 day ago

The More Things Change, The More Marketing Stays The Same

The media landscape evolves, but core challenges for marketers remain consistent over time.
Marketing tech
fromNeil Patel
1 day ago

How High-Growth Companies Actually Measure Marketing

A layered approach combining multiple measurement methods is essential for effective marketing analysis and decision-making.
#ad-tech
Marketing tech
fromAdExchanger
2 days ago

Indie Agency Wpromote Dishes On How It's Testing New Agentic SSP Tools | AdExchanger

Ad agencies are increasingly using AI to unify fragmented ad-buying tools and enhance campaign management.
Marketing tech
fromDigiday
6 days ago

After The Trade Desk's audit row, rivals rush to pitch features and transparency chops

Transparency crises in ad tech prompt competitors to pitch their services, but buyers remain skeptical and focused on value over transparency claims.
Marketing tech
fromAdExchanger
2 days ago

Indie Agency Wpromote Dishes On How It's Testing New Agentic SSP Tools | AdExchanger

Ad agencies are increasingly using AI to unify fragmented ad-buying tools and enhance campaign management.
Marketing tech
fromDigiday
6 days ago

After The Trade Desk's audit row, rivals rush to pitch features and transparency chops

Transparency crises in ad tech prompt competitors to pitch their services, but buyers remain skeptical and focused on value over transparency claims.
more#ad-tech
#programmatic-advertising
Marketing tech
fromDigiday
1 week ago

As programmatic faces signal degradation, agentic advertising offers a solution

Traditional programmatic advertising is struggling due to fragmentation and privacy issues, necessitating a new infrastructure for better efficiency and outcomes.
Marketing tech
fromAdExchanger
1 week ago

Reclaiming The Original Promise Of Programmatic | AdExchanger

Fragmentation in programmatic advertising complicates access to audiences, especially for smaller agencies, but AI offers new solutions to manage this complexity.
Marketing tech
fromAdExchanger
1 week ago

Five Questions To Ask Before Handing The Keys To Your Programmatic Partner

Evaluating programmatic partners requires looking beyond features to understand their operating model and potential conflicts of interest.
Marketing tech
fromDigiday
1 week ago

Future of Marketing Briefing: A cynic's guide to the most transparent dispute in programmatic history

Transparency disputes in programmatic advertising reveal deeper control issues among major holding companies and The Trade Desk.
Marketing tech
fromAdExchanger
3 weeks ago

Why Programmatic Quality Control Needs To Focus On The Bid Request, Not Domains | AdExchanger

Domain-based lists are structurally incomplete for programmatic advertising control; buyers need bid-request-level rationalization to achieve real quality and performance improvements.
Marketing tech
fromDigiday
1 week ago

As programmatic faces signal degradation, agentic advertising offers a solution

Traditional programmatic advertising is struggling due to fragmentation and privacy issues, necessitating a new infrastructure for better efficiency and outcomes.
Marketing tech
fromAdExchanger
1 week ago

Reclaiming The Original Promise Of Programmatic | AdExchanger

Fragmentation in programmatic advertising complicates access to audiences, especially for smaller agencies, but AI offers new solutions to manage this complexity.
Marketing tech
fromAdExchanger
1 week ago

Five Questions To Ask Before Handing The Keys To Your Programmatic Partner

Evaluating programmatic partners requires looking beyond features to understand their operating model and potential conflicts of interest.
Marketing tech
fromDigiday
1 week ago

Future of Marketing Briefing: A cynic's guide to the most transparent dispute in programmatic history

Transparency disputes in programmatic advertising reveal deeper control issues among major holding companies and The Trade Desk.
Marketing tech
fromAdExchanger
3 weeks ago

Why Programmatic Quality Control Needs To Focus On The Bid Request, Not Domains | AdExchanger

Domain-based lists are structurally incomplete for programmatic advertising control; buyers need bid-request-level rationalization to achieve real quality and performance improvements.
more#programmatic-advertising
Marketing tech
fromExchangewire
1 day ago

Silverpush's Paul Briggs on Navigating YouTube and using Contextual to regain Visibility and Control

Video advertising must be full-funnel, leveraging contextual intelligence to enhance user engagement and drive conversions.
Marketing tech
fromDigiday
2 days ago

As CFOs scrutinize CTV spend, incrementality emerges as a differentiator

CTV faces a trust problem due to measurement issues, not a creative or performance problem.
Marketing tech
fromDigiday
1 day ago

Who is OpenAI's global head of ads, David Dugan?

David Dugan's dual expertise in strategy and sales positions him as a key leader for OpenAI's global advertising business.
fromExchangewire
2 days ago

Petri Kokkonen Appointed Co-Lead of IAB Europe's Programmatic Working Group - ExchangeWire.com

"I'm really excited to step into this shared role with Ralf, and I know that the whole IAB Finland team shares my enthusiasm. There is so much happening in the programmatic landscape right now, with AI impacting every corner of the ecosystem. We need to do all we can to support companies in navigating these changes and continuing to thrive, whether we're talking about buyers, sellers, or intermediaries."
Marketing tech
Marketing tech
fromAdExchanger
3 days ago

DSP-ite The Trade Desk Backlash, Buyers Aren't Budging; Publicis Goes Full-Court in Sports | AdExchanger

Brand marketers remain skeptical of DSPs' transparency despite efforts from competitors to shift ad spend.
Marketing tech
fromForbes
2 days ago

5 Ways To Regain Trust In Your Marketing Metrics

Many B2B marketing leaders lack trust in their company's marketing measurement, highlighting a significant data confidence gap.
Marketing tech
fromFast Company
2 days ago

In the age of AI agents, your customer may still buy from you, but they may no longer visit you

The rise of AI agents is shifting customer interactions away from traditional company-controlled interfaces.
Marketing tech
fromExchangewire
2 days ago

AI Agents are Becoming the Fourth Place of Commerce and OOH is Shaping their Choices

AI agents are becoming a significant factor in commerce, influencing consumer decisions and brand visibility.
Marketing tech
fromDigiday
2 days ago

Ad Tech Briefing: Disney and Mediaocean sound the death knell for the I/O

Disney and Mediaocean's partnership aims to streamline ad purchasing through Prisma Direct, reducing inefficiencies and costs in the media supply chain.
Marketing tech
fromDigiday
3 days ago

CNN builds in-house agent infrastructure as it prepares for AI-driven media trading

CNN plans to implement agentic infrastructure for media transactions by Q1 2027, focusing on testing and buyer behavior in 2026.
Marketing tech
fromEMARKETER
3 days ago

Most consumers say ads would undermine the trust they're placing in AI search results

63% of US adults trust AI search results less when ads are present.
Marketing tech
fromThe Berkshire Eagle
5 days ago

Multi-Engine AI Visibility Gap Widens as Brand Citation Rates Vary 9x Across Major AI Search Engines

The Multi-Engine AI Visibility Gap is a critical issue in digital marketing strategy for 2026, highlighting disparities in brand visibility across AI search engines.
Marketing tech
fromForbes
6 days ago

From Streaming To AI: Agency Leaders' Next Big Media Bets

Streaming platform consolidation is reshaping agency strategies, emphasizing precision and adaptability in targeting consumer attention.
Marketing tech
fromAdExchanger
1 week ago

Programmatic Video's Waste Problem Is A Growth Lever - If We Choose To Pull It | AdExchanger

Programmatic video spend suffers 20-30% loss due to misrepresentation and low-quality inventory, impacting ad revenue and high-quality content.
Marketing tech
fromDigiday
1 week ago

The Trade Desk shakes up Identity Alliance payouts, with a new focus on incrementality

The Trade Desk is shifting to an incrementality-based payment model for identity partners, rewarding unique data contributions over volume.
Marketing tech
fromAdExchanger
1 week ago

AdMarketplace's Sam Cox On AI Search: 'This Is A Time For Betting - And Betting Hard' | AdExchanger

AdMarketplace aims to innovate search advertising by leveraging AI for better ad relevance and new formats, led by former Google executive Sam Cox.
Marketing tech
fromAdExchanger
3 weeks ago

What Does A Beta Test Of A Sell-Side Agent Look Like? | AdExchanger

Publishers are adopting agentic AI to deploy sales agents that autonomously negotiate and optimize ad inventory sales in real-time auctions on their behalf.
Marketing tech
fromAdExchanger
4 weeks ago

Beyond Automation: How AI Is Rewiring Control In The Ad Tech Stack | AdExchanger

AI in advertising will fundamentally shift power dynamics by democratizing data access and decision-making capabilities, moving beyond efficiency gains to challenge centralized control models.
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