#video-retention
#video-retention

fromThe Hollywood Reporter

29 minutes ago

YouTube's Ad Business Hit $9.88 Billion Last Quarter

YouTube's ad revenue reached $9.88 billion in Q1 2026, reflecting a 10.7% year-over-year increase.

fromVariety

47 minutes ago

YouTube Pumps Up Ad Sales 10.7% to $9.9 Billion in Q1

YouTube's ad revenue reached $9.88 billion in Q1 2026, reflecting a 10.7% year-over-year growth.

fromMashable India

11 hours ago

YouTube Tests Smarter AI Search That Replies With Text, Videos, Shorts

YouTube is testing a conversational AI feature called 'Ask YouTube' for interactive search experiences.

Tech industry

fromDeadline

38 minutes ago

YouTube Ad Revenue Rises 11% In Q1 To Near $10B Mark As Parent Alphabet Hits 350M Paid Subscriptions

YouTube ad revenue increased 11% to $9.883 billion, contributing to Alphabet's strong financial performance in the first quarter of 2026.

Roam Research

fromMacRumors

YouTube Tests AI-Powered 'Ask YouTube' Conversational Search Feature

YouTube is testing a conversational search feature that allows users to ask complex questions and receive video and text results.

Digital life

fromPCMAG

Is YouTube an AI Search Engine Now? Google Tests New In-App AI Chatbot

Google is testing a conversational AI search feature for YouTube that provides text summaries and video recommendations.

fromThe Hollywood Reporter

29 minutes ago

YouTube's Ad Business Hit $9.88 Billion Last Quarter

YouTube's ad revenue reached $9.88 billion in Q1 2026, reflecting a 10.7% year-over-year increase.

fromVariety

47 minutes ago

YouTube Pumps Up Ad Sales 10.7% to $9.9 Billion in Q1

YouTube's ad revenue reached $9.88 billion in Q1 2026, reflecting a 10.7% year-over-year growth.

fromMashable India

11 hours ago

YouTube Tests Smarter AI Search That Replies With Text, Videos, Shorts

YouTube is testing a conversational AI feature called 'Ask YouTube' for interactive search experiences.

Tech industry

fromDeadline

38 minutes ago

YouTube Ad Revenue Rises 11% In Q1 To Near $10B Mark As Parent Alphabet Hits 350M Paid Subscriptions

YouTube ad revenue increased 11% to $9.883 billion, contributing to Alphabet's strong financial performance in the first quarter of 2026.

Roam Research

fromMacRumors

YouTube Tests AI-Powered 'Ask YouTube' Conversational Search Feature

YouTube is testing a conversational search feature that allows users to ask complex questions and receive video and text results.

Digital life

fromPCMAG

Is YouTube an AI Search Engine Now? Google Tests New In-App AI Chatbot

Google is testing a conversational AI search feature for YouTube that provides text summaries and video recommendations.

Triton / Nielsen brings more podcast audience visibility

Nielsen collaborates with Triton Digital to enhance podcast audience measurement for advertisers using Triton's Podcast Metrics Demos+.

Google TV is getting a dedicated row for YouTube Shorts

Google TV will feature a new row for personalized YouTube Shorts, enhancing access without the app.

3 hours ago

The Google TV platform will soon display YouTube Shorts videos directly on the home page - Engadget

Google TV is integrating YouTube Shorts and generative AI features in a software update, enhancing user experience with personalized content.

fromThe Verge

5 hours ago

Google TV is getting a dedicated row for YouTube Shorts

Google TV will feature a new row for personalized YouTube Shorts, enhancing access without the app.

3 hours ago

The Google TV platform will soon display YouTube Shorts videos directly on the home page - Engadget

Google TV is integrating YouTube Shorts and generative AI features in a software update, enhancing user experience with personalized content.

Things are not as bad as you think in marketing | MarTech

Negativity bias can overshadow positive achievements, leading to a focus on critiques rather than successes.

fromLondon Business News | Londonlovesbusiness.com

The Streams Are Up, But The Fans Aren't There. What Music Marketing Is Getting Wrong Right Now

Music marketing needs to evoke genuine emotion to create lasting connections with audiences.

E-Commerce

fromFortune

13 hours ago

How TikTok Shop is turning discovery into durable commerce | Fortune

Discovery e-commerce transforms shopping by integrating content and transactions, with TikTok Shop leading this shift.

Right-wing politics

fromThe Nation

11 hours ago

Why Druski's Erika Kirk Video Matters

Druski's viral video parodying conservative women sparked significant outrage, particularly due to its resemblance to Erika Kirk, CEO of Turning Point USA.

#tiktok

Music production

Best AI music video editor for TikTok: What video generators get right and wrong - London Business News | Londonlovesbusiness.com

AI video editors enhance TikTok content quality, but music licensing is crucial to avoid video removal.

TikTok lets users add relevant keywords to metadata

TikTok now allows creators to manage keywords for their videos, enhancing content discovery and audience alignment.

4 days ago

Favoured's TikTok Trend Report - 21/01/2022

TikTok Shopping offers businesses tools to engage users and enhance sales through creative content and exclusive offers.

fromPR Daily

1 week ago

Social media updates and new features to know this week - PR Daily

TikTok has received a security certification for its U.S. data protection systems, while also upgrading its ad creation tools with AI features.

fromLondon Business News | Londonlovesbusiness.com

TikTok boosts measurement partnerships in play for advertiser confidence

TikTok expands measurement and safety tools for advertisers through partnerships with IAS and Zefr, enhancing ad formats and brand safety measures.

Music production

Best AI music video editor for TikTok: What video generators get right and wrong - London Business News | Londonlovesbusiness.com

AI video editors enhance TikTok content quality, but music licensing is crucial to avoid video removal.

TikTok lets users add relevant keywords to metadata

TikTok now allows creators to manage keywords for their videos, enhancing content discovery and audience alignment.

4 days ago

Favoured's TikTok Trend Report - 21/01/2022

TikTok Shopping offers businesses tools to engage users and enhance sales through creative content and exclusive offers.

fromPR Daily

1 week ago

Social media updates and new features to know this week - PR Daily

TikTok has received a security certification for its U.S. data protection systems, while also upgrading its ad creation tools with AI features.

TikTok boosts measurement partnerships in play for advertiser confidence

TikTok expands measurement and safety tools for advertisers through partnerships with IAS and Zefr, enhancing ad formats and brand safety measures.

How to Keep Customers Coming Back Without a Subscription

Subscription fatigue is leading customers to cancel plans; businesses should consider alternative payment models to retain them.

YouTube traffic campaigns achieve 43% reduction in cost-per-session

Norse Atlantic Airways needed to drive high-quality sessions to its site to engage prospects across various channels, boosting brand consideration while managing high CPMs from current strategies.

European startups

fromPR Daily

Social media updates and new features to know this week - PR Daily

Meta faces a lawsuit for allowing scam ads on its platforms, allegedly profiting from them while misleading users about safety.

13 hours ago

PubMatic and IAB Europe Release New Research Revealing the State of Online Video Advertising Today and Predictions for the Year Ahead

Media buyers are increasingly investing in video advertising, particularly connected TV, due to its cost-effectiveness and audience reach.

YouTube TV gets a fully customizable multiview feature, with availability for all channels - Engadget

YouTube TV now offers custom multiview for all channels, allowing subscribers to create personalized screens for live content.

fromThe Verge

Television

Now YouTube TV lets you multiview any channel you want

fromGSMArena.com

Google is rolling out a fully customizable Multiview in YouTube TV and testing new YouTube Live ads

YouTube TV introduces customizable Multiview and side-by-side ads for live streams, enhancing user experience during sports and monetization.

5 hours ago

YouTube TV gets a fully customizable multiview feature, with availability for all channels - Engadget

YouTube TV now offers custom multiview for all channels, allowing subscribers to create personalized screens for live content.

fromThe Verge

Television

Now YouTube TV lets you multiview any channel you want

fromGSMArena.com

Google is rolling out a fully customizable Multiview in YouTube TV and testing new YouTube Live ads

YouTube TV introduces customizable Multiview and side-by-side ads for live streams, enhancing user experience during sports and monetization.

Indie Film Has an Audience Problem

Independent filmmakers must engage audiences early in the process to ensure successful theatrical releases.

Podcast

16 hours ago

Podcast engagement drives brand audio spending ahead of World Cup

Marketers face a choice between premium TV reach and alternative digital audio options during the World Cup.

13 hours ago

Innovative Ad Formats Drive 90% Reduction in Cost per Lead

The client was sending traffic to multiple websites depending on user location in the UK. These websites were not well optimized for user experience, and in some cases lacked the tracking to understand campaign performance.

Online marketing

Why the current advertising adaptation model needs an overhaul

Customizing global campaigns for local markets is essential for success.

Digital life

fromAol

Most people have never seen their digital trail. What you find may surprise you

Digital trails reveal extensive personal information, influencing both targeted advertising and potential scams.

fromEMARKETER

For creators, the reply button is the relationship

Replying to comments is the primary engagement method for US creators at 29%, significantly higher than in-person meetups at 4.9%.

16 hours ago

Stop Scaling Mediocre Ads: How AI Can Actually Elevate Performance Marketing

Performance marketing can compromise creativity, leading to generic ads; AI should enhance human creativity rather than replace it.

Why Cookie-Cutter Digital Marketing Fails Healthcare Providers

Healthcare marketing requires context and strategy, not just structured programs, to achieve meaningful differentiation and effective patient engagement.

fromFast Company

Could Letterboxd go the way of Twitter? Social media is already in mourning

Letterboxd faces potential sale, raising concerns among users about losing its community-focused identity and facing commercialization like other social media platforms.

Podcast

fromThe Atlantic

How Short-Form Clips Took Over the Internet

Short video clips from long-form content have become the dominant unit of online media, surpassing traditional promotional roles.

fromZDNET

4 hours ago

Is Facebook adding Gen Z phrases to your shared posts? You're not alone, bestie

A glitch on Facebook is adding Gen Z slang to shared posts without user input.

fromEsquire

2 hours ago

The Sexiest TV Shows of 2026 (So Far)

DTF St. Louis traces ground covered by Luca Guadagnino's 2024 film Challengers, but in more exacting detail. DTF, named after a fictional sex app, draws a similar conclusion—that strong intimacy among men may look what is broadly and stereotypically referred to as 'gay,' but it's much more nuanced than that.

Television

A New Standard For Transparency In CTV: What Advertisers Should Expect | AdExchanger

Advertisers demand transparency and quality in CTV, making it essential for partners to provide clear pricing and accountability.

IAS Launches IAS Total TV Solutions Giving Marketers 'Linear-Like' Transparency for Connected TV

IAS Total TV offers transparency and insights for advertisers in the connected TV ecosystem.

A New Standard For Transparency In CTV: What Advertisers Should Expect | AdExchanger

Advertisers demand transparency and quality in CTV, making it essential for partners to provide clear pricing and accountability.

IAS Launches IAS Total TV Solutions Giving Marketers 'Linear-Like' Transparency for Connected TV

IAS Total TV offers transparency and insights for advertisers in the connected TV ecosystem.

Media Buying Briefing: Agencies turn creators into test labs for campaigns and product innovation

Creators are now integral to marketing strategies, influencing campaign development and brand relevance in the evolving media landscape.

Streaming Platforms Are Embracing Vertical Video. But At This Point, Is It Worth It? | AdExchanger

Streaming services are adopting vertical video features to enhance content discovery, but currently lack advertising opportunities.

Podcast

Why It's Time to Add Podcasts to Your Advertising Mix

Podcasts have rapidly gained popularity, especially among young adults, offering brands unique opportunities for integrated advertising.

Rewriting the Rules of Ad Tech: From Black Boxes to AI Operating Systems

The ad tech industry is undergoing a transformation driven by privacy constraints, AI, and a focus on emotional resonance and performance.

Marketing tech

Is Full Transparency POSSIBLE?; Meta Makes Moves Into CTV Advertising | AdExchanger

IAS Total TV aims to improve transparency in streaming ads, addressing long-standing demands from marketers and media buyers.

5 hours ago

Rewriting the Rules of Ad Tech: From Black Boxes to AI Operating Systems

The ad tech industry is undergoing a transformation driven by privacy constraints, AI, and a focus on emotional resonance and performance.

Is Full Transparency POSSIBLE?; Meta Makes Moves Into CTV Advertising | AdExchanger

IAS Total TV aims to improve transparency in streaming ads, addressing long-standing demands from marketers and media buyers.

How Streaming Platforms Use Algorithms and Recommendation Engine Systems to Personalize Content

Streaming algorithms and personalization systems transform content discovery and consumption, ensuring unique user experiences through a complex content pipeline.

Online marketing

YouTube is testing an AI search mode that 'feels more like a conversation'

Google is integrating AI search into YouTube with a feature called 'Ask YouTube' for Premium subscribers.

New Study: CTV Content Adjacency Drives 4X Brand Lift in Key Categories

Contextual relevance significantly enhances brand perception and can quadruple brand lift compared to industry averages.

Avoiding The Zero-Click Crisis: 4 Strategies For AI Search Visibility

AI has transformed digital marketing, making traditional content strategies ineffective and emphasizing the need for earned authority.

Meta Will Run Your Entire Ad Campaign With AI. Should You Let It

Meta's Advantage+ suite automates AI ad campaigns, simplifying the process for small businesses and improving cost efficiency.

Avoiding The Zero-Click Crisis: 4 Strategies For AI Search Visibility

AI has transformed digital marketing, making traditional content strategies ineffective and emphasizing the need for earned authority.

Meta Will Run Your Entire Ad Campaign With AI. Should You Let It

Meta's Advantage+ suite automates AI ad campaigns, simplifying the process for small businesses and improving cost efficiency.

more#digital-marketing

fromInc

Inside the Tools That Help Creators Actually Make Money

The creator economy and social commerce significantly expanded in 2021, prompting companies to innovate and adapt to new entrepreneurial demands.

What to Expect From the Marketing in the Near Future

Technological advancements like VR and AR are transforming marketing by enhancing customer engagement and optimizing user experiences.

Connect and power up: the key to supercharging your content marketing

Authentic content marketing requires integration across teams to create a connected brand experience and optimize the customer journey.

Content marketing statistics: 2023 trends and insights

Content creation, management, and distribution are essential for brands navigating economic challenges in 2023.

Content marketing statistics: 2023 trends and insights

Content creation, management, and distribution are crucial for brands navigating economic challenges in 2023.

Connect and power up: the key to supercharging your content marketing

Authentic content marketing requires integration across teams to create a connected brand experience and optimize the customer journey.

Content marketing statistics: 2023 trends and insights

Content creation, management, and distribution are essential for brands navigating economic challenges in 2023.

Content marketing statistics: 2023 trends and insights

Content creation, management, and distribution are crucial for brands navigating economic challenges in 2023.

more#content-marketing

#instagram

Instagram improves Insights UI, adds new metrics

Instagram updated its content metrics with an improved Insights UI, making it easier for creators to access key performance data.

Social media marketing

Instagram brings simplified AI video to Edits

Instagram improves Insights UI, adds new metrics

Instagram updated its content metrics with an improved Insights UI, making it easier for creators to access key performance data.

Instagram brings simplified AI video to Edits

Instagram integrates AI tools for video generation from text prompts, enhancing user creativity without recording video.

Share of Voice Tools for Growing Companies

Share of voice is a crucial metric for brand visibility that influences marketing strategy and should be measured consistently across channels.

fromwww.businessinsider.com

MrBeast is courting Madison Avenue as he looks to level up his ad business

MrBeast's company, Beast Industries, is seeking a VP of agency partnerships to connect with major advertising agencies.

How Your Brand Could Be Winning AI Search And Still Losing Customers

Marketing leaders are focusing on AI visibility while neglecting conversion strategies, leading to stagnant growth despite high citation rates.

16 hours ago

'The bridge between intuition and ROI': The M&A race to own advertising's last unmeasured lever

Creative intelligence, encompassing data and analytics for optimization, is becoming a key focus in M&A activity within the advertising industry.

fromWhat's Trending

How to Use Veo 4 for Marketing Videos Without a Complicated Workflow

Veo 4 enhances AI video generation with improved quality and control, addressing workflow complexities faced by marketers.

How Netflix is rewriting the streaming ad playbook

Netflix's ad business is evolving into a serious competitor in the ad market, focusing on differentiated products and expanding partnerships.

Growth hacking

fromEntrepreneur

1 month ago

How These Smart Hook Strategies Can Improve Your Video Engagement

Optimize video hooks within the first three seconds using combined visual and verbal elements, and diversify emotional triggers to maintain viewer engagement and prevent predictable drop-offs.

Predictive Analysis And Performance Go Hand In Hand | AdExchanger

Nielsen launched Predictive Sales Lift to help media buyers forecast sales lift for video ad campaigns, addressing the need for performance-based advertising.

AdMarketplace Is Piloting Performance Ads In AI Chat | AdExchanger

AI chat is evolving into a media channel, prompting the need for effective ad monetization strategies without compromising user experience.

Pinterest debuts audience extension offering on CTV

Pinterest's acquisition of tvScientific enables audience targeting on third-party CTV properties, enhancing advertising effectiveness with improved data integration.

Pinterest Is Ready For Its CTV Debut | AdExchanger

Pinterest's acquisition of tvScientific enables user data access for CTV ad targeting, marking a significant shift in advertising strategy.

Pinterest debuts audience extension offering on CTV

Pinterest's acquisition of tvScientific enables audience targeting on third-party CTV properties, enhancing advertising effectiveness with improved data integration.

Pinterest Is Ready For Its CTV Debut | AdExchanger

Pinterest's acquisition of tvScientific enables user data access for CTV ad targeting, marking a significant shift in advertising strategy.

You Bought The AI Tools, So Why Isn't Your Marketing Improving?

AI marketing tools require time, proper integration, and a solid plan to deliver effective results.

Albertsons injects fresh retail media data into YouTube advertising

Albertsons partners with YouTube to enhance ad buying using first-party data and AI-driven optimization tools.

fromBusiness Matters

The hidden cost of not knowing which campaigns drive your phone calls

Call tracking software is essential for attributing phone calls to marketing campaigns, optimizing budget allocation, and improving sales outcomes.

fromAol

Inside AI traffic's 796% growth, and why it converts more ready-to-buy visitors

Generative AI traffic grew 796% from January 2024 to December 2025, indicating its strategic importance for marketers.

#google

Google Testing AI Label On Search Ads

Google is testing an AI label on some mobile search ads, but clicking it provides no additional information.

Report: Google Click Through Rates Improving Organic Results With AI Overviews

Google's click-through rates for organic search results with AI Overviews have improved significantly from December 2025 to February 2026.

Google Testing AI Label On Search Ads

Google is testing an AI label on some mobile search ads, but clicking it provides no additional information.

Report: Google Click Through Rates Improving Organic Results With AI Overviews

Google's click-through rates for organic search results with AI Overviews have improved significantly from December 2025 to February 2026.

Customers want personalized marketing. Why can't most brands deliver? | MarTech

Consumers demand personalized experiences, but many brands struggle to deliver due to disconnected data systems.

fromVariety

Roku Taps Consumer Data From Best Buy, Instacart, Others in 'Roku Curate' Offer to Advertisers

Roku Curate provides advertisers with first-party data to measure consumer actions after viewing commercials.

Search Has Shifted To Generative AI-Is It Recommending Your Brand?

Businesses must adapt to AI-driven search changes to maintain visibility and success in the evolving digital landscape.

An Audience So Nice You Bought It Twice (And That's Not A Good Thing) | AdExchanger

Brands struggle with siloed media plans, leading to wasted spend and reduced performance due to overlapping audience targeting across channels.

How To Keep Growing Despite Major Digital Ad Changes

Businesses must adapt their ad strategies to navigate changing restrictions and maintain growth despite reduced flexibility.

Buyers Are So Over Meta's Overhauls; PayPal Enters The TV Measurement Fray | AdExchanger

Dramatic changes in advertising platforms can disrupt customer experiences and analytics, leading to frustration and confusion.

How To Keep Growing Despite Major Digital Ad Changes

Businesses must adapt their ad strategies to navigate changing restrictions and maintain growth despite reduced flexibility.

Buyers Are So Over Meta's Overhauls; PayPal Enters The TV Measurement Fray | AdExchanger

Dramatic changes in advertising platforms can disrupt customer experiences and analytics, leading to frustration and confusion.

Connected TV Advertising Explained

CTV advertising offers precise targeting and measurement, with streaming now dominating ad-supported TV viewing.

1 week ago

Creator marketing now a core media channel' while search slows: IAB

Digital advertising revenue reached $294.6 billion in 2025, driven by video, creator content, and performance media despite economic challenges.