#brand-retention
#brand-retention

Things are not as bad as you think in marketing | MarTech

Negativity bias can overshadow positive achievements, leading to a focus on critiques rather than successes.

How Your Brand Could Be Winning AI Search And Still Losing Customers

Marketing leaders are focusing on AI visibility while neglecting conversion strategies, leading to stagnant growth despite high citation rates.

3 Marketing Tactics That Stand Out When AI Is Everywhere

Creating authentic connections is essential for building a customer base and achieving long-term growth.

How Retailers Are Turning AI Adoption Into Brand Loyalty

AI adoption is rapid, but consumer trust is declining due to a lack of transparency in data usage.

9 hours ago

3 Marketing Tactics That Stand Out When AI Is Everywhere

Creating authentic connections is essential for building a customer base and achieving long-term growth.

How Retailers Are Turning AI Adoption Into Brand Loyalty

AI adoption is rapid, but consumer trust is declining due to a lack of transparency in data usage.

more#ai-adoption

6 hours ago

What If You Could Pay With Influence?

The influencer economy lacks structured transactions, leading to unclear value assessments and delayed pricing for both brands and creators.

fromModern Retail

12 hours ago

Moving on from 'reach without resonance': Modern Retail's Marketing Summit defines new industry directives

Engaging Gen Z requires inviting them to participate in brand marketing rather than just broadcasting messages.

#saas

New marketing mix results in increases in profit and revenue

Keen Decision Systems optimizes marketing investments using predictive analytics, helping brands achieve goals through real-time insights and scenario modeling.

New marketing mix results in increases in profit and revenue

Keen Decision Systems optimizes marketing investments using predictive analytics, helping brands achieve goals through real-time insights and efficient channel strategies.

New marketing mix results in increases in profit and revenue

Keen Decision Systems optimizes marketing investments using predictive analytics, helping brands achieve goals through real-time insights and scenario modeling.

New marketing mix results in increases in profit and revenue

Keen Decision Systems optimizes marketing investments using predictive analytics, helping brands achieve goals through real-time insights and efficient channel strategies.

Media Briefing: Publishers rewire sales teams for the outcomes era

Sales teams are increasingly focused on client success and performance outcomes rather than traditional ad sales models.

Online learning

fromeLearning Industry

19 hours ago

How To Get Real ROI From Your LMS, Starting From Day One

LMS ROI depends on post-launch engagement and adoption, not just platform selection.

Digital marketing agency Impression certifies as a B Corp

We are absolutely delighted to become a Certified B Corporation®. At Impression, we are truly committed to doing business differently and that's why one of our core values is 'Business for Good'.

Graphic design

Startup companies

Online Community Development

He Joined a Brand With Barely Any Tech - and Now It's Chasing 750 Stores. His Secret to Growth Starts With the Cashiers.

Technology is essential for scaling, but customer loyalty drives repeat business.

How to Reach More Buyers With Less Effort

Cooperative price agreements streamline sales to government entities, reducing the sales cycle from years to months.

UX design

Why contextual collaboration is replacing personalization | MarTech

Contextual collaboration enables systems to interpret user intent through language and behavior, creating adaptive experiences rather than predefined ones.

The Future of Email Marketing (and What It Means for Small Businesses)

Email marketing will remain a top ROI channel for small businesses and nonprofits, emphasizing the need for adaptation to emerging trends and technologies.

fromPractical Ecommerce

Email at 55 Is Vital for Marketers

Email remains a vital owned media channel for ecommerce, providing direct connections between businesses and customers.

fromVerticalResponse

The Future of Email Marketing (and What It Means for Small Businesses)

Email marketing will remain a top ROI channel for small businesses and nonprofits, emphasizing the need for adaptation to emerging trends and technologies.

fromPractical Ecommerce

Email at 55 Is Vital for Marketers

Email remains a vital owned media channel for ecommerce, providing direct connections between businesses and customers.

AI Won't Improve Your Marketing - Unless You Do This First

AI enhances content production but requires a strong strategy for effective engagement and conversions.

12 minutes ago

Media industry

Possible Day 2: Breaking down agentic's impact on marketing, including multicultural

fromAdvisorperspectives

13 hours ago

Can AI Support Solo Advisors and Their Content Marketing Goals?

AI tools can enhance content marketing for advisors but require careful consideration of goals and human oversight.

AI Won't Improve Your Marketing - Unless You Do This First

AI enhances content production but requires a strong strategy for effective engagement and conversions.

Media industry

12 minutes ago

Possible Day 2: Breaking down agentic's impact on marketing, including multicultural

Marketing executives emphasize the importance of AI, multicultural marketing, and adapting strategies amid economic challenges.

fromAdvisorperspectives

13 hours ago

Can AI Support Solo Advisors and Their Content Marketing Goals?

AI tools can enhance content marketing for advisors but require careful consideration of goals and human oversight.

Online Brands That Ignore This Type of AI Will Lose Customers

Agentic commerce allows AI agents to autonomously manage the entire online shopping journey for consumers.

23 hours ago

Stop Scaling Mediocre Ads: How AI Can Actually Elevate Performance Marketing

Performance marketing can compromise creativity, leading to generic ads; AI should enhance human creativity rather than replace it.

fromMpls.St.Paul Magazine

fromAol

10 hours ago

Don't bid your way out of rising cost per acquisition. Build your way out.

Focus on improving the offer and conversion journey rather than just adjusting ad bids to reduce cost per acquisition.

#social-media

Social media marketing

How Shops Are Using Social Media to Build Community IRL

Social media marketing

Brands are about to spend more boosting creator content than creators earn making it

fromInc

19 hours ago

No One Cares About Your Social Campaign. Here's How to Succeed Anyway

Brands must entertain and engage audiences on social media rather than simply advertising to them.

fromMpls.St.Paul Magazine

How Shops Are Using Social Media to Build Community IRL

Retail owners are using social media to authentically connect with customers and share their business journeys.

Brands are about to spend more boosting creator content than creators earn making it

US social network amplified content ad spending will equal creator sponsored content revenues at $14.15 billion in 2027.

fromInc

19 hours ago

No One Cares About Your Social Campaign. Here's How to Succeed Anyway

Brands must entertain and engage audiences on social media rather than simply advertising to them.

Online marketing

Innovative Ad Formats Drive 90% Reduction in Cost per Lead

What A Lead Generation Conference Taught Me About Fixing Ad Ops | AdExchanger

Lead generation and programmatic advertising must prioritize customer lifetime value over volume to achieve sustainable success.

20 hours ago

Innovative Ad Formats Drive 90% Reduction in Cost per Lead

A lead-generation campaign on Facebook significantly increased leads while reducing cost-per-lead by 90% for a national automotive manufacturer.

fromEarth's Attractions - travel guides by locals, travel itineraries, travel tips, and more

What A Lead Generation Conference Taught Me About Fixing Ad Ops | AdExchanger

Lead generation and programmatic advertising must prioritize customer lifetime value over volume to achieve sustainable success.

more#lead-generation

Psychology

10 hours ago

The Pricing Trick That Pushes You Toward One Option - And Why It Works So Well Every Time (Read This Before Your Next Purchase)

Psychology and marketing significantly influence consumer choices through the Decoy Effect, where options are arranged to make one appear superior.

If Your Business Still Chases Hype, You're Already Falling Behind

Entrepreneurs are shifting focus from rapid growth to stability, recognizing its role in enhancing efficiency and reducing operational risks.

fromwww.marketingdive.com

Fossil sees 57% brand recall lift with InMobi's full-funnel ad solution

Fossil achieved a 57% increase in brand recall and 10% in brand awareness using InMobi's Ad Experiences solution for its Big Tic campaign.

Why the current advertising adaptation model needs an overhaul

Customizing global campaigns for local markets is essential for success.

#b2b-marketing

9 hours ago

Online marketing

What is B2B marketing?

Confident marketing starts with better data | MarTech

B2B buyers demand personalized experiences, but marketers face challenges with fragmented data and privacy regulations.

fromeLearning Industry

How To Influence Decision-Makers With B2B Thought Leadership

Thought leadership builds trust and influences B2B buying decisions before sales conversations begin.

Why are B2B brands forgetting their audience?

Audience segmentation is crucial for effective marketing and sales strategies in B2B growth.

Your Marketing Is Great. Your Results Aren't. Here's Why.

Marketing teams must unify efforts across channels to drive real results and improve visibility.

9 hours ago

What is B2B marketing?

B2B marketing targets businesses, focusing on information-rich content and sophisticated decision-making processes.

Confident marketing starts with better data | MarTech

B2B buyers demand personalized experiences, but marketers face challenges with fragmented data and privacy regulations.

fromeLearning Industry

How To Influence Decision-Makers With B2B Thought Leadership

Thought leadership builds trust and influences B2B buying decisions before sales conversations begin.

Why are B2B brands forgetting their audience?

Audience segmentation is crucial for effective marketing and sales strategies in B2B growth.

Your Marketing Is Great. Your Results Aren't. Here's Why.

Marketing teams must unify efforts across channels to drive real results and improve visibility.

How a Modern Twist on Direct Mail Can Better Engage Customers

Direct mail enhances digital advertising effectiveness and can be optimized through technology for better audience engagement.

What to Expect From the Marketing in the Near Future

Technological advancements like VR and AR are transforming marketing by enhancing customer engagement and optimizing user experiences.

fromPublishersWeekly.com

Marketing

Norton Creates Combined Publicity and Marketing Department

Consumers ditch the funnel as behavior gets more fluid | MarTech

The marketing funnel is outdated; consumer behavior requires flexible, responsive strategies that adapt to rapid shifts in intent and action.

Marketing that pleases everyone converts no one | MarTech

Safe marketing fails because it avoids tension and seeks approval, leading to invisibility and disengagement from customers.

What to Expect From the Marketing in the Near Future

Technological advancements like VR and AR are transforming marketing by enhancing customer engagement and optimizing user experiences.

fromPublishersWeekly.com

Marketing

Norton Creates Combined Publicity and Marketing Department

Consumers ditch the funnel as behavior gets more fluid | MarTech

The marketing funnel is outdated; consumer behavior requires flexible, responsive strategies that adapt to rapid shifts in intent and action.

Marketing that pleases everyone converts no one | MarTech

Safe marketing fails because it avoids tension and seeks approval, leading to invisibility and disengagement from customers.

Business effectiveness unpacked: what it means for brand marketing

Creative effectiveness is essential for overall business effectiveness and future-proofing brands against market challenges.

If Your Audience Isn't Interacting, Your Brand Is Just an Illusion

Building a meaningful brand requires patience, genuine value, and trust, focusing on audience engagement rather than vanity metrics.

Online learning

Why Smart Brands Are Betting on Education-Led Marketing

Education-led marketing builds trust and fosters engagement by providing valuable knowledge to customers, moving away from traditional marketing tactics.

'The bridge between intuition and ROI': The M&A race to own advertising's last unmeasured lever

Creative intelligence, encompassing data and analytics for optimization, is becoming a key focus in M&A activity within the advertising industry.

AI Is Inflating Customer Acquisition Costs. Here's the Fix.

AI is increasing customer acquisition costs by intercepting search traffic, necessitating new strategies for effective digital marketing.

Customers want personalized marketing. Why can't most brands deliver? | MarTech

Consumers demand personalized experiences, but many brands struggle to deliver due to disconnected data systems.

Marketing

Marketers know what personalization looks like, they just can't produce enough of it

Marketing tech

From permission to personalization: Activating first-party data the right way | MarTech

Customers want personalized marketing. Why can't most brands deliver? | MarTech

Consumers demand personalized experiences, but many brands struggle to deliver due to disconnected data systems.

Marketers know what personalization looks like, they just can't produce enough of it

78% of marketers need more personalized content than they can produce, highlighting content capacity as the primary challenge in personalization.

From permission to personalization: Activating first-party data the right way | MarTech

Navigating consumer privacy and personalization demands requires a strategic approach to first-party data activation.

I spent 20 years learning to navigate an industry. Then I built a campaign for the man who's dismantling it | Fortune

The rise of AI in video production is fundamentally changing traditional roles in the advertising industry.

fromwww.housingwire.com

How clear brand identity helps real estate companies weather volatile markets

Companies with a clear identity make better decisions than those that chase trends, according to Keller Williams executive Sandra Howard.

AI's double-edged impact on brand safety

AI-generated content floods social media, creating brand safety challenges and impacting consumer trust, while also offering tools to address these issues.

Why Cookie-Cutter Digital Marketing Fails Healthcare Providers

Healthcare marketing requires context and strategy, not just structured programs, to achieve meaningful differentiation and effective patient engagement.

The post-purchase moment where loyalty is won or lost | MarTech

Post-purchase messaging is crucial for building customer relationships and encouraging repeat purchases.

fromHubspot

Share of Voice Tools for Growing Companies

Share of voice is a crucial metric for brand visibility that influences marketing strategy and should be measured consistently across channels.

CMOs continue their uphill climb in the eyes of their CEOs: Boathouse study

CMOs are increasingly seen as contributors to strategy but struggle with performance, as their A grades from CEOs have significantly declined.

The confidence layer: Building data foundations marketers can trust | MarTech

A shaky data foundation makes every bold campaign feel like a gamble. The pressure to be perfect is a constant hurdle for teams tasked with syncing systems and reconciling messy spreadsheets.

Marketing tech

Women in technology

1 month ago

What Happens When A Brand Fails To Deliver On Its Basic Promise | AdExchanger

FedEx's delivery reliability is questioned when time-sensitive medications are not delivered on time, undermining customer trust.

Media Buying Briefing: Agencies turn creators into test labs for campaigns and product innovation

Creators are now integral to marketing strategies, influencing campaign development and brand relevance in the evolving media landscape.

3 weeks ago

Want To Retain More Customers? Make This Marketing Shift.

Insufficient documentation and poor support contribute to customer churn by hindering product value discovery.

4 days ago

The hidden cost of not knowing which campaigns drive your phone calls

Call tracking software is essential for attributing phone calls to marketing campaigns, optimizing budget allocation, and improving sales outcomes.

5 ways AI marketing cuts acquisition costs for small businesses

AI is transforming small business marketing by reducing costs and improving efficiency through automation and predictive analytics.

Marketing tech

You Bought The AI Tools, So Why Isn't Your Marketing Improving?

5 ways AI marketing cuts acquisition costs for small businesses

AI is transforming small business marketing by reducing costs and improving efficiency through automation and predictive analytics.

You Bought The AI Tools, So Why Isn't Your Marketing Improving?

AI marketing tools require time, proper integration, and a solid plan to deliver effective results.

Building a successful e-commerce business in 12 months, fuelled by gamification

Gamification significantly enhances e-commerce performance by improving customer engagement and conversion rates for brands like Ecooking.

fromFast Company

You may not notice if an AI chatbot responds with ads. Here's how to tell

AI chatbots are being used for covert advertising, influencing user choices without their awareness.

How Much Should Companies Spend on Branded Gifts?

Branded gifts enhance brand visibility and customer loyalty, but spending should balance cost and perceived value.

10 common mistakes that reduce your communications ROI (and how to fix them!)

Aligning communications strategies with business vision and sales activity is crucial for maximizing ROI.

fromHubspot

15 Competitor Monitoring Tools Teams Actually Use (2026)

Competitor monitoring tools help teams act faster by providing continuous insights into competitor activities across various marketing channels.

Only 15% of Marketers have confidence in their Brand usage

A staggering 85% of respondents were worried their brand is not being used correctly within their organisation. Given the huge levels of investment that businesses make into their brand, this may be seriously jeopardising the integrity of Marketing's efforts.

Marketing

Predictive Analysis And Performance Go Hand In Hand | AdExchanger

Nielsen launched Predictive Sales Lift to help media buyers forecast sales lift for video ad campaigns, addressing the need for performance-based advertising.

Connect and power up: the key to supercharging your content marketing

Authentic content marketing requires integration across teams to create a connected brand experience and optimize the customer journey.

Brands Can Now Deploy Their Own Agents Inside Publisher Chatbots | AdExchanger

AI-powered shopping agents are transforming advertising by allowing brands to create custom agents for real-time customer engagement.

Advertisers are flying blind on ChatGPT ads - Adthena wants to change that

Adthena's ChatGPT AdBridge tool transforms Google Ads into ChatGPT campaigns, enabling advertisers to leverage existing data for effective ad strategies.

fromHubspot

AI visibility score: How to summarize your AI visibility

AI visibility score is essential for tracking brand presence in AI-generated responses across various platforms.

4 days ago

eCommerce Brand Engagement

Immaculate Vegan achieved significant growth and profitability through strategic implementation of Advantage+ despite budget constraints.

Balancing brand and performance for long-term growth

Enjoy transforms businesses by creating impactful digital experiences through insights and a focus on both short-term and long-term strategies.

5 Ways to Get Your New Brand Into AI Search Results

Focus on a single category to enhance visibility in AI recommendations and search rankings.

How CRM became the backbone of customer engagement | MarTech

CRM has evolved from a simple campaign tool to a central framework for understanding and engaging customers effectively.

AI rewards brand meaning and punishes everything else | MarTech

AI demands brand clarity for visibility, impacting long-term investment returns significantly.

Creator content has become critical for retail media networks

Retail media and the creator economy are increasingly interconnected, enhancing advertising effectiveness through data-driven creator partnerships.

What separates brands that grow from brands that stand still

Winning brands maximize ad budgets through strategic decisions, early commitment, and diversified channel investments, not just larger spending.

Sports guidance to brands from three sources: Keep the fan top of mind and you might just win

Agencies are leveraging AI in sports marketing, but caution is needed to maintain fan trust and understanding.

1 month ago

Winning Customers Is Easy - Keeping Them Isn't. Here's Why

Customer retention now determines long-term small business success as acquisition becomes easier through modern tools like social media and AI.

fromwww.socialmediatoday.com

Pinterest CPG promotions outperform benchmark ROIs

Pinterest Pin promotions significantly outperform standard social media benchmarks for ROI in CPG campaigns.

What Happens When The Attribution Cartel Meets Advertising's Halo Effect?

The proposed 'Attribution' standard risks increasing privacy issues and undermining ad effectiveness measurement.

fromhbr.org

3 weeks ago

New Research on How Brand Associations Drive Customer Spending

Measuring customer surplus value helps predict customer loyalty and churn.

Marketing Isn't Broken. The Brand Beneath It Is.

Marketing fails when asked to substitute for an unclear or outdated brand strategy, producing noise rather than compounding growth.

fromThe Drum

Why your affiliate program needs to be marketed like a brand

If you do not get laser focussed on this right now, you run the risk of having marketing activity that drifts loose with no real purpose. You need to base everything you do to promote and acquire new affiliate partners around three clear principles: Why You - Why do you want to work with that affiliate in particular? Why Me - Why are you the right program or affiliate manager for that affiliate?

1 month ago

How brands are measuring value across the entire customer journey

Marketers struggle to measure brand advertising's long-term impact, causing budget allocation to favor short-term retargeting over brand building and new customer acquisition.

fromFast Company

How discounting hurts long-term loyalty and profits

Discounting has been part of retail's toolkit for decades, and it can be effective, especially during high-stakes shopping seasons. But as promotions become more frequent across the industry, companies are taking a closer look at the downside: Short-term sales gains don't always come with long-term loyalty or durable margins, and customers remember how a brand made them feel far more than what they saved at checkout.

Marketing

fromwww.retaildive.com